MOI
London, UK
Design Style
Modern Organic
London, UK
51°29′59″ N
0°09′51″ W
51°29′59″ N
0°09′51″ W
Completed in 2025
Commercial project
6,997 ft2
Project overview
MOI is a new restaurant on Wardour Street in London that blends the bold flavors of Mexican and Japanese cuisines within a space that reflects the energy and contrasts of both cultures. The design incorporates flowing, organic shapes, earthy materials, and a dynamic play of light, all harmonizing with Soho’s eclectic spirit. This new hotspot is more than just a restaurant — it’s an experiential journey that merges culinary artistry with concept-driven, meticulously detailed design.
Custom
At the heart of the design is a striking snake-shaped chandelier.
This eye-catching piece serves as a visual focal point, while the open kitchen design brings the culinary process to the forefront, allowing guests to feel immersed in the action. Custom-made islands, where chefs prepare food, encourage interaction, while the bionic-inspired staircase, with its fluid, sculptural form, adds a layer of artistry to the space.
Details
The restroom design further pushes the envelope, incorporating a suspended root from the ceiling, turning a utilitarian space into an artful experience. This unique design approach is characteristic of YODEZEEN’s commitment to elevating every aspect of the space, from the grandest feature to the smallest detail.
team
Artem Zverev
Co-founder and lead architect
Artur Sharf
Co-founder and lead architect
Anna Tarabanova
Managing partner and lead designer
Mikita P.
Responsible for interior design
Yana L.
Responsible for procurement
Vitalii H.
Responsible for architecture
Vlad O.
Responsible for project management
Eleonora Boscarelli
Photographer