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MOI

Project MOIProject MOI

MOI

London, UK

Design Style

Bionic Design

London, UK

51°29′59″ N

0°09′51″ W

51°29′59″ N

0°09′51″ W

Completed in 2025

Commercial project

650 m2

6,997 ft2

Project Big Detail Photo
Project Big Detail Photo

Project overview

MOI is a new restaurant on Wardour Street in London that blends the bold flavors of Mexican and Japanese cuisines within a space that reflects the energy and contrasts of both cultures. The design incorporates flowing, organic shapes, earthy materials, and a dynamic play of light, all harmonizing with Soho’s eclectic spirit. This new hotspot is more than just a restaurant — it’s an experiential journey that merges culinary artistry with concept-driven, meticulously detailed design.
Project Big Detail Photo
Project Big Detail Photo
Project Big Detail Photo

Details

At the heart of the design is a striking snake-shaped chandelier.

This eye-catching piece serves as a visual focal point, while the open kitchen design brings the culinary process to the forefront, allowing guests to feel immersed in the action. Custom-made islands, where chefs prepare food, encourage interaction, while the bionic-inspired staircase, with its fluid, sculptural form, adds a layer of artistry to the space.

Project Big Detail Photo
Project Big Detail Photo
Project Big Detail Photo
Project Big Detail Photo
Project Big Detail Photo
Project Team Background

team

  • Artem Zverev

    Co-founder and lead architect

  • Artur Sharf

    Co-founder and lead architect

  • Anna Tarabanova

    Managing partner and lead designer

  • Yurii Ts.

    Responsible for architecture

  • Mikita P.

    Responsible for interior design

  • Yana L.

    Responsible for procurement

  • Vitalii H.

    Responsible for architecture

  • Vlad O.

    Responsible for project management

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